TOP BRAND PLAYER IN FMCG
- Our client is the German sales & marketing company of an internationally active joint venture between the top FMCG players Lactalis and Nestlé
- The company focuses on indulgent fresh products under the Nestlé Group brands and generates sales in the 2-digit million € range in Germany, with considerable growth potential
- The innovative and indulgent product ranges are distributed via traditional food retailers and discounters
- The aim is to exploit the brand and portfolio potential in the German market and to successfully drive forward brand activation
- Against this background, we are looking for a modern Marketing Manager (m/f/d), reporting to the Managing Director DE, who will develop and implement the brand strategy and marketing activities
YOUR MAIN TASKS
- Operational management of the German marketing team and strategic development of the brand & product portfolio in DE (innovation & renovation) for successful growth
- Planning and operational management of the marketing & media budget as well as managing the cooperation with external agencies
- Development of brand communication in line with a modern 360-degree approach as well as trade marketing & activation measures
- Development & management of digital communication measures in particular and use of AI-based marketing tools
- Analysis of trends to identify growth potential
- Close cooperation with sales and supply chain management to coordinate execution and volume planning as well as with the international marketing team in France and the JV partners
YOUR OPPORTUNITIES
- Joining a very renowned top brand company with good growth prospects in the German market
- take on a leadership role in close cooperation with the MD in DE, Group Marketing and international stakeholders of the JV partners
- Opportunity to work very independently & creatively, utilizing the opportunities of a strong brand portfolio with the power of a group and the dynamics of a start-up
- Work in an international environment with high operational excellence that promotes personal learning and growth
YOUR PROFILE
- Many years of professional & management experience in food marketing as well as in the management of A-brands with a modern 360-degree perspective (ATL, BTL, digital)
- Mastery of the relevant working methods in marketing & trade marketing, operationally and strategically
- Experienced with holistic communication, especially in the area of all social media and new AI tools
- Strong analytics with a clear "consumer centric mindset"
- Experience with international matrix organizations and cross-functional product, innovation & project management
- Completed studies in the field of business administration (ideally with a focus on marketing)
- Very good written & spoken English; ideally good knowledge of French
We look forward to getting to know you
If this position appeals to you with your skills and experience, we look forward to receiving your detailed application. Christoph Knoke will be happy to advise you by telephone on + 49 421 22 33 93 0.
Please send your documents to bewerbung@incharge-management.com with
Reference: MM-KEL
Details of earliest start date/salary expectations
We will of course treat your documents and data as strictly confidential. We will only forward them to our client after your explicit approval.
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