WELL-KNOWN BRAND GROUP
- Our client is a globally positioned consumer goods player with real love brands that is one of the top suppliers in the retail sector both internationally and nationally
- The company's brands stand for the highest quality promise and trust among consumers, are positioned for the future and have been massively supported by the media for years
- The German national company markets several product groups (with several No.1 positions) and generates sales of over €1 billion in Germany
- Our client sees itself as a consumer-oriented organization, which is why marketing is seen as a strategic growth driver and key function for the company's development
- We are looking for a strong marketing leader (m/f/d) who is able to combine classic brand management Brand management, digital transformation and data-based control logic at the highest level
YOUR MAIN TASKS
- Overall responsibility for Consumer Marketing Germany; management of a large, high-performance marketing organization with over 50 employees
- Strategic brand management and future-oriented further development of marketing and performance-oriented marketing excellence
- Responsibility for brand architecture, brand values, sustainable brand value enhancement & growth across the entire ecosystem
- Consistent design of the customer journey and alignment of marketing to digital-first without sacrificing traditional brand communication
- Strategic planning and management of media budgets (traditional & digital) with further development of modern management approaches
- Development of modern marketing competencies & skills in the team, in particular using AI & data-driven marketing
- Active member of the extended German management and close cooperation with inter/national interfaces and committees
YOUR OPPORTUNITIES
- take on a real management role in one of the top brand groups
- Working for real love brands with charisma and heritage
- Key role in the modern orientation of brand communication and in breaking new ground
- Member of inter/national management committees in an environment of the highest professionalism and operational excellence with a focus on innovation and brand communication
- Open, agile corporate culture with a positive working atmosphere
YOUR PROFILE
- Several years of experience in marketing management functions at top FMCG or innovative, sustainable branded companies with responsibility for medium to large teams
- Brand strategic excellence, in-depth experience in brand management of A-brands & dynamic brands as well as expertise in media strategies & planning
- Pronounced innovative spirit, competence in digital marketing in processes & communication incl. AI approaches
- Distinct entrepreneurial thinking and acting, paired with great willingness to develop and create
- Motivating personality with strong communication and leadership skills, a high level of creativity and clear analytical skills
- Successful business studies with a focus on marketing
We look forward to getting to know you
If this position appeals to you with your skills and experience, we look forward to receiving your detailed application. Norbert Richter will be happy to advise you by telephone on + 49 421 22 33 93 0.
Please send your documents to bewerbung@incharge-management.com with
Reference: VPM-ND
Details of earliest start date/salary expectations
We will of course treat your documents and data as strictly confidential. We will only forward them to our client after your explicit approval.
InCharge Management GmbH North
Konsul-Smidt-Str. 8e - 28217 Bremen
InCharge Management GmbH South
Maximilianstraße 2 - 80539 Munich
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