Brand Manager (m/f/d) funny-frisch
- Hybrid
- Cologne, North Rhine-Westphalia, Germany
- Marketing
Join the Favorite Snacks team!
We are proud to be one of the leading manufacturers of salty snacks in Germany and, as part of the Intersnack Group, one of Europe’s market leaders. With our five German production sites and our campus in Cologne, we distribute well-known brands such as funny-frisch, ültje, Chio, POM-BÄR, Tyrrells and Whole Earth.
We employ approx. 1,800 people and are looking for a Brand Manager (m/f/d) funny-frisch for the Marketing department with immediate effect as part of a parental leave replacement for two years.
These tasks await you with us:
Responsibility for brand development along the marketing mix incl. clear ownership for performance, prioritization and decision making.
- Operational and strategic development and management of the brand portfolio with a focus on growth
- Planning and implementation of portfolio strategies in coordination with international marketing and in close cooperation with sales, shopper marketing, supply chain and finance
- Project coordination for launches, promotions and brand communication
- Collaboration on annual and strategic planning and implementation of approved marketing measures
- Responsibility for product quality and profitability of the products managed
- Management of external service providers based on clearly defined KPIs
- Budget planning, proposal and compliance for assigned marketing activities
Do you love salty snacks?
Perfect! You already fulfill an important criterion. You should also have:
- Completed studies with a focus on marketing/communication as well as sound business knowledge
- Professional experience as a brand manager in marketing in the consumer goods industry, ideally in the salty snacks category
- Familiar with brand management, a wide range of marketing tools, food retail structures and the branded goods industry
- Project experience in an international environment, collaboration with agencies and market research institutes
- Strong analytical-strategic skills, cost awareness and confident handling of market data
- Very good understanding of digital touchpoints, social media mechanics and their role in brand management
- Creative, innovative, strong brand affinity and presentation skills with a high level of personal responsibility and leadership qualities
- Very good English and IT skills, coupled with assertiveness and negotiating skills
What you can look forward to:
- Non-tariff remuneration, attractive bonus system & 30 days vacation
- Internal training catalog & individual development opportunities
- Company pension scheme, company doctor & external employee consultancy TALINGO
- Wide range of sports activities such as Gymondo
- Events such as summer & Christmas parties
- Other benefits such as company bike, free parking, discounts on our products, corporate benefits & much more