A passion for brands. Success in retail.
A passion for quality and the courage to innovate—that’s what has set the C. & A. VELTINS Brewery apart for generations. As an independent family-owned business with over 700 employees at its Meschede-Grevenstein location, VELTINS combines traditional craftsmanship with modern technology and a clear focus on the future.
In retail, the VELTINS brand is represented every day by dedicated people who nurture partnerships and inspire customers at the point of sale. A sense of responsibility, initiative, and professional expertise form the foundation for sustainable growth, a stable market presence, and a positive work environment. Those who join this team will actively help shape the future of one of Germany’s most successful branded beers in an environment that combines stability, appreciation, and innovative strength.
We are seeking a Retail Sales Manager (m/f/d) with regional key account responsibility for Baden-Württemberg and Bavaria to start as soon as possible.
Impactful Responsibilities
- As Retail Sales Manager (m/f/d), you will lead and coach a team of 9 District Managers (m/f/d)
- In your leadership role, you will be responsible for the professional development and training of your team members
- You will be responsible for providing optimal support to customers, retail outlets, and beverage wholesalers with regard to product assortment, distribution, placement, and visibility of the VELTINS brand worlds
- You will independently manage regional key account customers
- In this role, you will independently plan and be responsible for conducting annual reviews with your customers in accordance with the approved sales strategy
- The decision-makers in food retail, beverage retail, and beverage wholesalers are your key contacts, with whom you maintain regular communication
- You will organize sales meetings for your team and represent the brewery at trade fairs
Skills and Personality
- A completed vocational training program or a degree (in business or economics)—ideally with a focus on retail
- Several years of professional expertise in retail and sales, ideally in the FMCG sector
- Strong communication and persuasion skills, as well as a convincing personality with an authentic and confident demeanor
- With your collaborative leadership style, you empower your employees through trust and by delegating responsibility
- Your actions are guided by the needs of our customers and the brewery’s sales strategy
- You make bold decisions and are willing to take unconventional approaches when necessary
- A structured and responsible work ethic rounds out your profile
- You are willing to travel and reside in the sales territory mentioned above
What Makes Us Special
Joining the C. & A. VELTINS Brewery means becoming part of a strong community. From day one, the focus is on comprehensive onboarding, supported by a team that embodies solidarity and prioritizes mutual support. The family-like corporate culture provides genuine opportunities for growth. Whether it’s personal development, professional training, or long-term career planning: VELTINS offers the space to unlock individual potential. Additionally, attractive working conditions, a motivating work environment, and the security of a family-owned company with a rich tradition set us apart.
We look forward to receiving your detailed application via our portal.
Your contact for further questions: Sophia Willecke (02934 959-249)